The brand’s founder and designer, Jimmy Kamhieh Loutfi, has a background in mechanical engineering. After earning his BSc in 2013 at the age of 23, he spent several years designing systems and technical components for the heavy industry across various sectors. It wasn’t until Jimmy was 26 years old, when someone close to him gifted him his first piece of silver jewelry, that he realized the metals he had learned to shape could be so much more than just for function and construction. It was a highly emotional medium. He fell in love with jewelry and set out to learn everything he could about the craft.

With a know-how in manufacturing, Jimmy rented a small workshop space in his hometown, Borås, to start experimenting with the design of precious metals. Having no experience in traditional jewelry design resulted in a different approach to the craft, often exploring innovative methods and processes to bring the pieces to life. His technical background, combined with a fascination for irregular curves and textures, translates into unconstrained jewelry and objects that express emotion, becoming personal and meaningful creations.